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A large part of Summer and Autumn was, for me, spent working on Debenhams Christmas. Window and interior displays, visual merchandising collateral and directional signs all take on the seasonal theme. I started out working with the packaging team, then closely with the Christmas Visual Merchandising manager, working in-house with Debenhams design studio.
This year’s in-store magic sparkle required a huge amount of photoshop work which we all as a team tackled. I then created a manual to keep a check on all items through their various stages of approval and artwork production before printing by Debenhams print services, Taunton, and by various external London and Far East printers right up until the stores put up their decorations.
